marketing technology & Operations
Seamless Coordination of Data, Business Process & Technology
Complexitiy Abounds!
Identify points of friction
Do you have areas of friction in your marketing technology stack? Are your marketing business processes fully supporting your business objectives? I can help review your current state, make recommendations, and train your team on the changes they need to operate more effectively.
Review practical solutions
I work with teams to identify adjustments needed to operate more efficiently. We will review your Marketing Fit — from marketing technology and business process to business objectives — to ensure your team is focused on the correct areas and the technology meets your needs.
Implement and govern
Once we identify solutions, I work with your teams to make needed changes, ensuring resources are appropriately trained and are fully enabled to govern their processes in the future. Based on our Marketing Fit assessment findings, I can also help you organize your marketing technology roadmap.
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