About
Meet Jennifer Baxtrom
A proven Marketing Technology & Operations Leader, Jennifer is a driving force in the realm of marketing innovation and efficiency.
With an impressive background spanning two decades at KPMG LLP, she has consistently demonstrated her prowess in orchestrating marketing technology stacks and operational strategies.
Jennifer has worked as a leader on three full scale enterprise-wide CRM implementations (InterAction, SAP CRM, Salesforce.com) and four marketing automation implementations (Concep, ExactTarget/SFMC, Eloqua, SFMC), as well as implementing numerous supporting technologies and dashboarding tools.
Jennifer's core competencies encompass a wide array of skills, from optimizing MarTech stacks and budget management to fostering cross-functional collaborations and ensuring end-to-end data flow with privacy and regulatory compliance.
She is a seasoned team leader who consistently elevates both marketing teams managing marketing programs and development teams supporting marketing technology.
Business Process
Jennifer has experience with marketing campaign planning, channel planning, channel execution (email, social, search, display, events, and more), lead generation, measuring success and continually optimizing large scale campaigns.
Technology
Transformation is continual. Jennifer has implemented and supported many CRM and marketing automation tools including Salesforce, SAP, InterAction, Eloqua, AEM and a robust array of supporting tools.
Data Management
Data is life! Jennifer has experience sourcing data compliant with data privacy laws, cleansing data, harvesting email server data to eliminate manual data entry into CRM (AKA enterprise relationship management), mailing list cleansing including email verification tools, creative methods for ETL and other creative methods for keeping data quality high and manual efforts low!
Measurement
The culmination of your marketing efforts is being able to see what's working and what's not working in as close to real time as possible. Jennifer has experience bringing all data together in easy-to-use dashboards to ensure your team has the information they need to continually refine and optimize.